Lyndon GehmanThe Power of a Great Brand LogoAs mentioned in my previous article, “What is Branding?” your logo is not your brand. However, it is part of your visual brand identity. It…Jul 27, 2021Jul 27, 2021
Lyndon GehmanSeven Questions to Help You Build an Effective Brand StrategyYou’re ready to take your business’ brand to the next level. You want to better communicate with your audience and connect with them in a…Jun 22, 2021Jun 22, 2021
Lyndon Gehman10 Common Business Branding MistakesSmall and medium-sized business owners carry much responsibility on their shoulders. With so much responsibility, many business owners…Jun 8, 2021Jun 8, 2021
Lyndon GehmanWhat Is Branding?Branding is a common and essential term used today in the business world. Many people haphazardly throw the word around, at times, leaving…May 28, 2021May 28, 2021
Lyndon GehmanWhat are you doing to keep your brand in front of existing customers?Many times we spend so much time thinking about how we can connect with new clients that we forget our existing customers. We need to stay…Feb 2, 2021Feb 2, 2021